Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
• Get Visitors to your site
Attract the right people to your website with our range of targeted traffic products
• Turn Visitors into Customers
Make it easy for visitors to see what you sell and to buy it – using our skills and expertise to help
• Keep Customers coming back
Retaining your customers is key to increasing your income and profits. Our solutions help you to improve your customers' lifetime value
Components of Internet Marketing
1. Keyword Research
2. Search Engine Marketing
3. Email Marketing
4. Online Promotion - Press release
5. Banner Advertising
Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers either pay per web banner impression, per click (PPC), per play (PPP), or per action accomplished. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.