The general stats present an overview of the activity on the site over a defined time period. In order to fully analyze the statistics, you must understand the following categories and definitions.
Hits – refers to the number of requests that is made to the server. Each object on a Web page represents a request. If there are ten pictures on one page, when visitors arrive at that page, the server will record 11 hits – one hit for each picture and one hit for the page itself. As you can see, this statistic is mostly unreliable when measuring site usage.
Visitors – refers to the number of users who have arrived at your site. This statistic does not differentiate between visitors who visited the site once and those (like the Webmaster) who may visit several times each day. Each visit is recorded.
Unique IPs – refers to the number of unique addresses that arrived at the site over the given period, or in our case, how many different users arrived at the site over the course of one month. This is the most accurate statistic for calculating number of visitors.
Page Views – refers to the number of pages requested by the total number of visitors. By dividing this number by the number of visitors, we can determine the average number of pages that a visitor will look at before leaving the site.
Bandwidth – refers to the amount of information sent to visitors. Only used to determine if we have exceeded our bandwidth limit, as set by the host company.
Daily Statistics – refer to the above definitions of hits, visitors, unique IPs, and bandwidth. The Data Transferred column in the table refers to bandwidth.
Most Popular Day of the Week/Most Popular Hour of the Day – refers to number of visitors and unique IPs that accessed the site. Any differences in the two are likely to be from a) repeat visitors, or b) different computers using the same IP address, which may or may not be the case with the Sisters and other organizations. This statistic may help determine when is an appropriate time to launch a new campaign/section/page.
Most Heavy Traffic Day of the Week/Most Heavy Hour of the Day – refers to the amount of bandwidth that was sent to visitors. This is similar to the Most Popular Day of the Week statistic. This statistic could be different if you had a site that sent out streaming videos or documents that were very large and where a small number of visitors could access large amounts of information. This statistic may help determine when is an appropriate time to launch a new campaign/section/page.
Daily Page View Statistics – refers to the number of pages that were looked at on the site. This statistic can show how deeply visitors looked inside the site. Also of note is the Average Visitor Stay Length , which can tell how useful and engaging the content is on the site.
Mostly of no use to us, the information is not always complete or reliable. This is because we cannot usually tell who the IP address belongs to or how many visitors are using that IP address.
This section is important and will tell us how visitors are using the site.
Most Viewed Web Page – refers to the number of times a certain pages was looked at by visitors. This statistic may be inflated because it doesn't differentiate between the number of times the page is viewed and the number of visitors who view the page.
Entry Pages – very important statistic, this refers to the page on the site where visitors are most likely to arrive.
Exit Pages – even more important, this statistic refers to the page on the site where visitors are most likely to leave. This statistic may prove useful in developing strategies for retaining visitors.
Top Referring Domain – refers to the Web sites that send us visitors.
Top Referring URLs – refers to the Exact Web page that is linking to us and sending us visitors.
Search Engine Statistics
This section is very useful in showing how visitors arrive at the site and in determining what types of information people are interested in when they visit our site.
Top Search Engines – refers to the search engines that send us visitors.
Top Search Phrases/Keywords – refers to the top phrases and keywords that visitors use to find the site.
Top Search Phrases/Keywords on Each Search Engine - refers to the top phrases and keywords that visitors use to find the site for each search engine.
These statistics may help determine how we position information on certain pages and how much prominence we give to certain items in the news section of the homepage, etc.
This is an information only page. As with some of the other pages, the information is questionable. The log records the geographic region based on the extension the person has (.com, .ca, .org, .fr). So, someone visiting from a .com address would be listed as from the US , since that is where the .com addresses is administered.
Browsers and Platforms
This category is useful for the Webmaster and allows him/her to determine what type of technology the visitors who come to site are using on a regular basis. With this information, we can determine how successful certain design/technology implementations will be.
In a roundabout way, by analyzing the technology that visitors have, this section can also signify income levels and computer savviness.
This section lists errors. This section may be useful for the Webmaster when attempting to troubleshoot difficult errors.
Mostly for e-commerce sites, this section can be configured to determine stats such as Cost per Visitor, Sales per Visitor, and Profit per Visitor.